Mackenzie stand outs in just about everything she does. With interests ranging from social justice to design, there was an early emphasis on the content she writes and the articles she finds. To aid in helping users coming to her site find what they were looking for, I made sure to focus in on categorizing her content from the start. Thanks to her love for photography, we were also able to build out more of a web presence in line with who she is through the main image slider which rotates through different experiences and successes in her life. Finally, we built the site to be “mobile first” with a variety of CSS tweaks to really build a beautiful site. To finish the project, I set her up with Google Analytics and Google Web Master Tools.