Kimber is an international rugby player, exercise specialist, aspiring writer, and (most importantly) a dear friend. In building her site, there was a focus on highlighting her writing and showing her expertise in exercise thanks to her EXSS degree and her time at the Olympic Training Center. Based on this feedback, I focused on a responsive design so there was no reason her writing couldn’t reach any audience on any device. Her homepage is strategically built to bring together the disparate parts of her and really highlight who she is and what she has to offer. Because she wants to ultimately pursue writing, I set her up with Google Analytics and Google Webmaster tools to help optimize her site based on user behavior.