Chris and I connected thanks to my Dad, Kevin McCarthy. Chris is the president of Atlantic Recreation, a company that provides services including amenity management, professional recruitment, and program evaluations. His original site made the goal of his company hard to find based on the menu set up and homepage content as neither reflected the aforementioned services. As a result, a major focus from the start was changing the organization and categorization of the original site’s content in a way that brought to the forefront the story of Atlantic Recreation and the services the company provides. To do this, I used a theme that had a nice “Call to Action” header section and three smaller subsections on the homepage. Based on Chris’ feedback, I also changed the menu titles from Home | About | Fitness | Tennis | Articles | Contact –> Home | About | Management | Recruitment | Evaluations | Articles | Contact. To match the menu and services offered, I added three subsections on the homepage titled Management, Recruitment, and Evaluations. Now when users arrive at the site, they are greeted with a Call to Action header that provides information about the organization and the option to Learn More as well as both a menu and homepage section that reflects the services offered. To engage users, I added a plugin called Social Media Feather so people can share the content found on each page. To further improve the user’s experience of the site and the company’s portrayal of their story across devices, I used a responsive theme to do the heavy responsive design lifting and added further custom CSS to make sure the device experience was on point. Overall, the main custom CSS that was done was focused on color options (sticking to the original site’s green and gold colors) and responsive design. Finally, since this is a company site I set Chris up with Google Analytics and Google Web Master tools to provide insight into how people are interacting with his site as well as to help drive people to his site thanks to that insight.